MrBeast's new challenge: Convincing fans to buy his first book
MrBeast, whose real name is Jimmy Donaldson, is now an author.
HarperCollins/Kristina Bumphrey/Getty Images MrBeast wants to turn fans of his videos into readers of his first book.
The YouTuber is running a $1 million contest for people who buy the novel, which debuted Tuesday.
The book is a team-up with James Patterson and was at No.
18 on Amazon's new releases list Monday.
MrBeast is the king of stunts .
His next big challenge? Convincing his more than 500 million YouTube subscribers to log off and read a book.
On Tuesday, the content creator released his first novel, "The Most Dangerous Games," coauthored with bestselling writer James Patterson.
As of Monday evening, the book was available for pre-sale and sitting at No.
18 on Amazon's new releases list.
It was No.
91 on Amazon's overall book list.
"Having the name MrBeast attached to any book is going to get it a ton of immediate awareness and interest," said Matt Kaye, cofounder and CEO of Bindery Books, a book publisher that works with creators and other tastemakers to launch imprints tailored to their fans.
"We'll see if the people in his audience who give it a shot love it enough to recommend it to other people," Kaye said.
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