Entertainment

NBC Sends Football on Cross-Country Trip to Count Down to NFL Kickoff

Variety · September 1, 2026 at 8:45 AM

NBC Sends Football on Cross-Country Trip to Count Down to NFL Kickoff

Call it the kick-off to the Kickoff.

NBC is mounting a week-long promotional effort called “Race to Wednesday” to give fans ample notice that its 2026 NFL Kickoff Game takes place on a Wednesday — just the second time in NBC Sports’ history of football coverage it will do so.

Starting Tuesday, a custom NFL […]

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NBC Sends Football on Cross-Country Trip to Count Down to NFL Kickoff

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