KATSEYE Puts a Sweet New Spin on ‘Pinky Up’ for Chocolate-Dipped Collab: Watch Now

The members of KATSEYE are putting their pinkies up and reaching for some chocolate.

The global girl group has teamed up with Hershey’s to help introduce a new line of Creme Bars, with Salted Caramel and Affogato as the debut flavors, and the accompanying commercial reimagines KATSEYE’s familiar “Pinky Up” gesture for the campaign.

Related A Timeline of KATSEYE’s Lineup, From Forming on ‘Dream Academy’ to Hiatuses KATSEYE Reveals Sophia’s Status for Upcoming Wildworld Tour Dates KATSEYE Makes Brief Daisy Chain Fields Festival Appearance After Canceling Performance “We’ve teamed up with Hershey’s to always find joy in the little moments, whether we’re traveling, rehearsing, or spending time together,” KATSEYE said in a statement.

“We love that Hershey’s Creme Bars make those moments feel a little more fun.

The partnership felt natural because it’s about celebrating your individuality, embracing your own style, and finding happiness in the things that make you feel most like yourself.” As for what’s inside, the Salted Caramel option centers on the familiar sweet-and-salty combination, while Affogato draws from the Italian dessert, layering coffee-flavored caramel with vanilla creme.

KATSEYE has had quite the successful year thus far, including the achievement of their first Billboard 200 No.

1 with their most recent release, WILD .

The group has also navigated challenges in recent months, with Manon going on a hiatus in February and Sophia stepping away from the group’s endeavors earlier this month, both to focus on their mental health.

Despite the absences, KATSEYE has continued to propel forward, as the group prepares for their Wildworld Tour, set to kick off Tuesday (Sept.

1) in Dublin.

HYBE x Geffen confirmed over the weekend that Sophia will miss out on the European and U.K. dates this month, but it’s unclear if she might return when the tour hits North America in October.

The group also had to sit out this past weekend’s Daisy Chain Fields festival due to Megan spraining her ankle during rehearsals, but it appears as if she’ll move forward on the tour.

For Hershey’s, the KATSEYE collaboration — which includes the five-woman Wild lineup, before Sophia’s hiatus — fits into the company’s broader “Hershey’s.

It’s Your Happy Place” campaign, which focuses on finding enjoyment in the everyday.