Lessons from No 10: When government comms go badly wrong | Lee Cain

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“It's a comms problem” is the diagnosis politicians, pundits and the public often reach for whenever a prime minister flounders. It was arguably Keir Starmer’s biggest undoing. From the beginning, he failed to articulate what kind of prime minister he would be. In the end, nobody really knew what he thought about anything. For today’s guest Lee Cain, Starmer was a “political vacuum” – but he believes his successor Andy Burnham is ripe with rhetorical promise.

Cain was director of communications in No 10 under Boris Johnson at the height of the Covid pandemic, and before that was a newspaper journalist for many years. He created the idea of the ‘bubble’ – the group of six people you were sanctioned to mingle with during lockdown’s bleakest days. He was also at the sharp end of Johnson’s counterintuitive policy howlers, like instructing the public to avoid pubs, without actually closing them. In this episode, he reveals how these moments unfolded.

In this episode of Lessons from No 10, Cain reveals how those moments unfolded. He explains the problem of Whitehall’s comms bloat, revisits the “slow-moving car crash” of the pandemic’s communications failures and offers an insider’s view of Burnham’s “social-first” strategy.

New episodes of In The Room come out weekly. Listen to the latest on Apple Podcasts and Spotify , or watch on YouTube .