US AI companies cut prices as competition in large models intensifies

Competition in the artificial intelligence (AI) large-model market is intensifying, with several US AI companies recently lowering the prices of their models.

On August 21, OpenAI announced that it would reduce the benchmark price of GPT-5.6 Sol, a frontier AI model for developers, by more than 20%, effective immediately.

The discounted pricing will remain available for three months.

At the end of last month, the company also cut prices for several other models, reducing prices for its mid-tier models by 20% and those of its lower-cost models by 80%.

Meanwhile, Google, owned by Alphabet, recently launched Gemini 3.7 Flash and lowered its price to around half that of the previous version.

Some US media outlets have said that competition over the pricing of AI large models is becoming increasingly fierce, with the open-source and pricing strategies of some Chinese AI companies adding pressure on their US rivals.