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‘Trance-like’: How brands hack psychology of smell to make us spend more

Brisbane Times ·
‘Trance-like’: How brands hack psychology of smell to make us spend more

In the increasingly lucrative field of scent marketing, one Australian company is helping some of the world’s biggest brands hyper-curate their customer experience.

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5News aggregated this summary from the outlet’s public feed. The full article, with all the context, is on www.brisbanetimes.com.au — the content belongs to Brisbane Times.

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