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South Africa’s tourism industry is going digital. Can its businesses keep up?

Mail & Guardian · 21 August 2026 at 09:28

South Africa’s tourism industry is going digital. Can its businesses keep up?

South Africa is placing digital technology at the heart of its tourism growth strategy, as highlighted by Tourism Minister Patricia de Lille at the launch of Tourism Month 2026 in Durban.

The country aims to leverage platforms like TikTok to attract visitors and empower smaller businesses in the digital era.

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