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The Best Celebrity Fragrance Campaigns in 2026: Zendaya, Dakota Johnson, Alexander Skarsgård and More

Variety ·
The Best Celebrity Fragrance Campaigns in 2026: Zendaya, Dakota Johnson, Alexander Skarsgård and More

This summer, luxury beauty houses are bottling up some serious star power, tapping everyone from Zendaya to Jacob Elordi to front their latest scents.

Prada Beauty just named Zendaya the global ambassador for its Paradoxe franchise, while Elordi succeeds Timothée Chalamet as the face of Bleu de Chanel, starring in a new campaign directed by […]

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