How Much Did Turnstile & Rosalía’s ‘SNL’ Appearances Help Their Streaming Numbers?

Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention.

Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip.

This week: A couple buzzy SNL first-timers see streaming spikes as a result of their performances, veteran rock hitmakers see a mid-period single get revived, a gospel favorite leads to an unlikely dance trend and more.

Turnstile and Rosalía Get Streaming Boosts From ‘Saturday Night Live’ Performance Debuts It’s been an interesting couple of weeks for musical performances on Saturday Night Live , with two highly acclaimed but wildly different acts making their first appearances as musical guests on the long-running late-night institution.

Baltimore punk band Turnstile was featured on the Oct.

3 episode — making them the first hardcore band to appear on the program since Fear in 1981 — while genre-and-language-spanning singer-songwriter Rosalía brought two songs from her award-winning Lux album to the stage on Oct.

10.

Turnstile’s explosive performance resulted in major gains for the two songs performed by the quintet: “Birds” amassed 327,000 official on-demand U.S. streams for the Monday-Friday period following the performance (Oct.

5-9), according to Luminate — a gain of 74% from the same period the prior week — while “I Care” collected 239,000 streams over the same timespan, an 80% gain from the previous week. (The band also saw gains for its whole catalog, with its discography totaling over 3.9 million streams over the period, up 44% from 2.7 million the week before.) Of course, we don’t have as much data yet for Rosalía’s songs following her spellbinding performance last Saturday — but from early returns, she looks to be receiving similar gains.

Her “Reliquia” pulled in 51,000 streams the following Monday (Oct.

12), according to early data provided by Luminate, which is a 175% gain from the prior Monday (Oct.

5) — and “Magnolias” saw an even bigger bump, up to 53,000 streams from just under 12,000 the previous Monday, a whopping 356% gain. (On the whole, Rosalía’s catalog received just over 1 million streams, up 37% from the 762,000 it received a week earlier.) The continued streaming impact on SNL is certainly good news for this season’s recent and upcoming musical guests — with Gracie Abrams the only announced performer so far for Season 52’s remainder, scheduled for this year’s Halloween episode, hosted by recent horror star Inde Navarrette.