As That Whole ‘Tilly Norwood’ Thing Peters Out, AI Acting Achieves Unsettling Ubiquity on Chinese Phone Screens

Despite tech and economics commentator Tyler Cowen professing his undying love for it in the Free Press last year , the AI-generated gooning prop known as “Tilly Norwood” seems destined to collect dust in a curio cabinet marked “Notable Garbage From the 2020s AI Boom.” Unless there’s a large, secret fandom waiting with bated breath for the release of the Tilly Norwood movie , it would seem that improv comedian Eline Van Der Velden’s quest for fame as an AI provocateur is finally fizzling.

But make no mistake: the aesthetic cataclysm Tilly Norwood seemed to prophesy appears to have been real all along. You just have to look at China to see the warning lights flashing.

“AI video is taking over China!” is a genre of news story that started materializing at least a year ago , and which we now know to be at least somewhat debunked . Nonetheless, I’ve been seeing some signs of Chinese AI-generated micro-dramas achieving scary ubiquity over the past year. Just speaking anecdotally, I saw someone on a public bus in Los Angeles watching one after another after another about two months ago, but they were subtitled in Spanish. I wasn’t positive at the time if what I was seeing was even Chinese, or that it was 100% AI-generated. I thought it might be a hybrid of live action and AI.

But from the stats in a Friday report in the Financial Times , there’s a good chance what I was seeing was unadulterated AI slop, and it was being eagerly lapped up.

FT looked at the monthly top 100 rankings for Douyin (a.k.a. Chinese TikTok) during the month of May, as reported by an analytics company called DataEye. In the animation category, 89 out of 100 were AI-generated. The FT also quotes the China Netcasting Services Association, a trade organization, as reporting that 95% percent of the 128,000 microdramas produced in the first quarter of 2026 were AI.

Here’s what looks like a work sample by some guy on YouTube named Terrence Chang who uses ByteDance’s SeeDance video model to generate microdramas. Microdramas, if you’re not aware, are fictional video content distributed on social media, and designed to hook people with cliffhangers so they’ll eventually pay for paywalled episodes . Note that despite Chang’s video being made with ByteDance’s model, it isn’t optimized for TikTok—it’s not vertical video for one thing. Nonetheless, it’s a demonstration of what I personally would rate as the current state of the art.

About a month ago, Japan’s NHK reported on one company that makes these , Manghe, based in Wuhan, Hubei, China. Again, the numbers are frightening. I haven’t looked at Manghe’s ledger myself, but NHK says the total cost to produce a Manghe AI drama versus its filmed-and-acted equivalent is one third, and that AI videos take only one fifth as long to produce. NHK says the company has “seven to eight staff working as one team” and those words are overlaid on top of footage of six geeky desk workers all at one table, clicking away at desktop computers.

In the grand scheme, that’s arguably pretty expensive in terms of money and human effort.