'Shark Tank' star Daniel Lubetzky shares 3 steps to turn a wild idea into a viable business

Daniel Lubetzky.

Shark Tank Some of the world's wildest ideas sounded implausible before becoming huge businesses.

Daniel Lubetzky told Business Insider that founders shouldn't dismiss those ideas too soon.

The "Shark Tank" investor shares his 3-step method for moving an idea toward reality.

Daniel Lubetzky knows firsthand that great business ideas can sound far-fetched at first.

But the "Shark Tank" investor and Kind Snacks founder says entrepreneurs should not dismiss their most outlandish ideas too soon because they're the ones that can turn into some of the most successful businesses.

"Out of those crazy things — that's when the Kind bar comes out, the Ring machine that Jamie Siminoff invented — it has to come from the thinking outside of pushing yourself," he said, citing his company's Kind snack bar and the smart-doorbell company acquired by Amazon in 2018 for about $1 billion.

The business world is littered with such examples.

Airbnb cofounder and CEO Brian Chesky has said people thought it was " crazy " to imagine strangers staying in one another's homes.

And Spotify founder Daniel Ek has described the company's original aim — making every song instantly and legally available — as an " impossible idea ." Ahead of the launch of his "Build or Break" podcast on September 3, Lubetzky shared with Business Insider his three-part framework for turning any business idea — no matter how bizarre — from a brainstorm into reality.

1.

Be a curious creative "When you're brainstorming, you have to only brainstorm," Lubetzky said.

"You have to not allow any filters to apply because it's almost like you need to be looking for the stupidest idea." He said founders should push beyond the obvious options and put every idea on the board, however unrealistic it may initially appear.

The goal is to escape conventional thinking , because that is where original concepts can emerge.