US officials considering ad campaign to urge South African Afrikaners to emigrate

Exclusive: Trump has falsely claimed Afrikaners are facing ‘white genocide’, but very few have applied to live in US The US government could spend hundreds of thousands of dollars on a media campaign in South Africa to figure out why more white Afrikaners are not applying to become refugees to the US, as Donald Trump had hoped.

State department officials, according to an August proposal seen by the Guardian, outlined a roughly $335,000 research and advertising effort after applications to the refugee program “trended lower than expected” since Afrikaners were allowed to apply directly online in November 2025.

The document, written by the US mission in South Africa with a department research unit for the embassy in Pretoria, admits officials know little about why.

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