My cofounder lives across the world. We've spent 14 days together in person.

Carylyne Chan launched a sunscreen brand after serving as CEO of a crypto company.

Courtesy of Carylyne Chan Carylyne Chan was CEO of CoinMarketCap, which was acquired in 2020.

After that, Chan started a sunscreen company with her former chief revenue officer.

She says making people love the product is important for sun protection, just as it is for crypto.

This as-told-to essay is based on a conversation with Carylyne Chan , cofounder of Good Instincts .

It has been edited for length and clarity.

When I joined the crypto company CoinMarketCap in 2018, I was part of a very small executive team.

Although we all worked remotely, I immediately built a great rapport with Emily Hurd, who was the head of business development at the time, and the only other woman on the executive team.

During a rare in-person retreat in New York City, Emily and I were sitting in Bryant Park , talking about sun protection.

I've been really passionate about sun protection since I was a teenager.

Protecting your skin from the sun is one of the best things you can do for your health.

For me, speaking with friends and family about sun safety — and even lathering them up with sunscreen — is an act of love.

I didn't realize during that conversation that my passion was also a business idea .

I knew I wanted to partner with Emily on my new venture I shared my favorite sun protection products with Emily that day, and then we got back to work on CoinMarketCap.