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Business

US Open Sponsors Pivot From Endorsement Deals To Immersive Experiences

Forbes · August 29, 2026 at 12:05 PM

US Open Sponsors Pivot From Endorsement Deals To Immersive Experiences

The U.S.

Open sponsorships pivot from endorsement deals to immersive experiences changing the way brands market themselves to the biggest Grand Slam in tennis.

Read the full article on Forbes ›

5News aggregated this summary from the outlet’s public feed. The full article, with all the context, is on www.forbes.com — the content belongs to Forbes.

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