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As local communities push back against data centers, PR expert breaks down their public image

CBS News · August 31, 2026 at 5:50 PM

Residents in Southaven, Mississippi, told CBS News reporter Lauren Fitchen that their local AI data center is causing noise and air pollution, and they are working to fight back.

Greg Matusky, the owner and founder of public relations agency Gregory, which works with AI companies to try to improve their public image, joins CBS News to discuss.

Read the full article on CBS News ›

5News aggregated this summary from the outlet’s public feed. The full article, with all the context, is on www.cbsnews.com — the content belongs to CBS News.

As local communities push back against data centers, PR expert breaks down their public image

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