JetBlue unveiled its new domestic first-class seat with more space, Bluetooth, and customizable cocktails. Take a look.
JetBlue unveiled its new first-class seat.
JetBlue Airways JetBlue Airways' new first-class seat, BlueFirst, will start flying later this year.
The large recliner sports the usual premium perks, like priority boarding and more legroom.
Passengers can use the seatback's "Mixologist Mode" to order custom alcoholic drinks.
JetBlue Airways is doubling down on premium , and its planes are about to look very different.
On Tuesday, the airline officially unveiled the details of its highly anticipated first-class cabin: BlueFirst.
The new cabin, which has Bluetooth connectivity, extra space, and enhanced meals and entertainment , will be equipped on Airbus A220, A320, and A321 aircraft, and service is expected to start "later this year." JetBlue did not disclose the inaugural route, but said BlueFirst will be available "in all markets where JetBlue flies and is not currently served with Mint [business class]." This will be a departure from its historically all-economy domestic planes and bring JetBlue more in line with mainline competitors like Delta and United.
Complementing its Mint cabin and new airport lounges, BlueFirst is the latest sign of JetBlue's — and the broader airline industry's — laser focus on premium demand.
High-dollar premium cabins have become increasingly important to airlines' bottom lines as travelers continue paying up for better experiences.
JetBlue reported a 13% year-over-year increase in premium revenue per available seat mile in the second quarter, outpacing Main Cabin's 11% growth.
JetBlue isn't alone.
Delta Air Lines reported a 17% year-over-year increase in premium revenue in Q2, while United's premium revenue rose by about 16%.
This premium shift comes as JetBlue continues to claw back to profitability , having not posted a full-year net profit since the COVID-19 pandemic.
It had been counting on now-failed deals with Spirit Airlines and American Airlines to grow, but both ultimately collapsed.
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