Creator talent giant DBA is buying a boutique management shop to help influencers build their own businesses

V1sion Ventures founder Alina Benun alongside creator talent Rachel Wilson and Leigh Soriano.

Kait McCarthy/John Nacion/Kristina Bumphrey/Getty Images Digital Brand Architects is acquiring the talent management firm V1sion Ventures.

V1sion Ventures was founded in 2022 by the content creator Alina Benun.

The deal is part of a creator M&A trend, and signals DBA's desire to help influencers build their own businesses.

The creator talent juggernaut Digital Brand Architects is expanding its empire, part of a wave of M&A in the influencer space .

DBA is acquiring a boutique talent-management company, V1sion Ventures, founded by the content creator Alina Benun, Business Insider can exclusively report.

The companies declined to disclose the terms of the deal.

M&A activity has been picking up in the creator space over the last few years as companies like Publicis Groupe and Accenture have snapped up influencer marketing platforms and creator agencies, including Captiv8 and Whalar.

US influencer marketing spend is expected to cross $12 billion this year, while social-media creator revenue will exceed $20 billion, according to EMARKETER, Business Insider's sister company.

Benun set up V1sion Ventures in 2022.

Her thesis was that there was a gap in the market for creator management , particularly in helping influencers diversify their revenue streams and build their own businesses.

V1sion Ventures grew it into a seven-figure business in its first year, the company said.

V1sion Ventures' roster includes a mix of creators such as Instagram storyteller and lifestyle creator Leigh Soriano, music artist Chelsea Jordan, and Philadelphia Eagles linebacker Zack Baun.

Its talent will come under DBA's management after the deal.