Pabst CEO has blunt message after thieves make off with truckload of PBR in brazen beer heist

The brazen theft of an entire truckload of Pabst Blue Ribbon (PBR) has taken another wild turn, with the beer giant 's CEO personally calling out the thieves and putting a reward on the table to get the stolen haul back.

"Someone had the balls to steal it," Pabst Brewing Company CEO Greig DeBow said in a video posted to TikTok.

"I don't know.

Kudos to them, perhaps." But DeBow quickly made clear that he wanted the beer back.

"I'm sure they look cool with a garage full of PBR," he said.

"That's actually not cool, though.

But we want it back." THOUSANDS OF BEER CANS SPILL ACROSS CONNECTICUT HIGHWAY AFTER TRACTOR-TRAILER OVERTURNS DeBow then revealed that Pabst is offering up to $20,000 for new information leading to the recovery of the stolen beer and gave whoever has it until Sept.

9 to return it.

"We want it by September 9th," he said.

"If you don't bring it back, well, we have no choice.

We're going to offer up to $20,000 for any new information leading to the lost goods." The public appeal is the latest twist in what Pabst has dubbed the "Great American Beer Heist," which began when 1,602 cases of PBR, roughly 40,000 pounds of beer, disappeared from a warehouse in Montclair, California , on Aug.

17.

"It's that simple," DeBow said of the reward.

"There's been a hell of a lot of support thus far, and we really appreciate it." The $20,000 offer raises the stakes in Pabst's increasingly public effort to track down the massive shipment. 'LET'S BREW IT IN THE UNITED STATES': TEAMSTERS TARGET MODELO AND CORONA IN PUSH FOR MEXICAN BEER TARIFFS The Texas-based company had previously promised a reward to anyone who helped crack the case, but did not disclose how much it was willing to pay.