Apple promises to ‘Pro and Tell’ on October 28, and a touchscreen MacBook Pro could finally arrive

Apple tells us it will 'Pro and Tell' on October 28 The touchscreen MacBook Pro, an iMac with M6, and an iPad mini with an OLED screen are likely incoming It comes in the middle of an incredibly busy product cycle for Apple Apple’s on a roll! Just eight days after dropping the HomeView , HomePod mini 2 , and Apple TV 4K , and four days before the iPhone Duo starts shipping, the Cupertino-based technology giant is teasing more.

In a post on X (formerly Twitter) , Apple’s SVP of Marketing, Greg Joswiak, writes, “Can’t wait to pro and tell next week,” alongside an Apple logo being drawn.

The same graphic was also posted to @HelloApple on Instagram with the caption, “About next week…” The latter gives us the timing and leaves us marking our calendars for a reveal similar to Apple’s recent home product launches.

However, Joswiak’s post teases something Pro that could be on the horizon.

Alongside the teasers, Apple has also sent media invites for an experience in LA on October 28, 2026.

That’s the same wording the company used to describe its ‘Welcome Home’ event, so I’d suspect there won’t be a formal keynote, but there will be plenty of hands-on time.

The teaser depicts the Apple logo being drawn using an array of colors, mostly silver, white, and blue, with small, vibrant pops of red, orange, and yellow.

To me, it looks as though a finger could be drawing the logo, given the overall shape, or perhaps a brush of some sort is being used to create it.

Either way, it points to the likely arrival of new Macs or iPads.

Remember, like most of Apple’s products, these devices feature an Apple logo on the back.

Can’t wait to pro and tell next week. https://t.co/3wUkxwq35i October 19, 2026 There’s been no shortage of rumors, and it’s likely that Apple will drop a significant update to the MacBook Pro family next week, finally delivering a touchscreen laptop.

That’s something the company has been pretty firm about ruling out, but it seems to have turned a corner if recent reports are to be believed.

Both the new 14-inch and 16-inch models are expected to pair the first touchscreen on a Mac with an OLED display, delivering the same vibrant, rich viewing experience as an OLED iPhone or iPad Pro, all within a redesigned, slimmer notebook. (Image credit: Lance Ulanoff / Future) Under the hood, these flagship MacBooks will likely get Apple’s best chips, whether that’s the M6 or the M5 Ultra, which premiered with the Mac mini and Mac Studio in August 2026.

Recent reports also hint that the M6 could be coming to the iMac , which is due for an upgrade after launching with the M4 in 2024.