Jay-Z announces immersive London Trafalgar Square pop-up experience after store opens in Camden

Jay-Z has announced an immersive pop-up experience taking place at London’s Trafalgar Square this week, which follows on from him opening a pop-up shop in Camden.

READ MORE: Made In America 2019: 10 top performances from Jay-Z’s Philly festival to revisit online Both new events come in celebration of the rapper bringing his massive ‘JAŸ-Z 30’ world tour to the UK later this week – where he will headline Tottenham Hotspur Stadium on September 4 and 5.

At the shows, he will continue to celebrate the 25th anniversary of his huge album ‘The Blueprint’, and also look back at his three decades of releasing music.

Last week (August 27), Jay-Z launched an exclusive JAŸ-Z 30 pop-up experience at the UMusic Shop in Camden.

That included a range of limited-edition merchandise created specifically for the UK shows, as well as DJ sets every night between 5-7pm.

Sets so far have come from DJ Target, DJ Manny Norté, DJ Semtex and DJ Esi, and the Camden shop is open until tomorrow (September 2) at The Stables Market, Chalk Farm Road.

Jay-Z pop-up shop in Camden, London, 2026.

CREDIT: Press Now, as well as the Camden store, Jay-Z is also launching an immersive installation in London’s Trafalgar Square to celebrate the upcoming gigs in the UK capital.

Open now (Tuesday September 1) until Saturday (September 5), the large-scale installation will feature televisions from the era, and screen music videos, performances and period programming.

The purpose of the installation is to transport fans back to 2001, when he dropped ‘The Blueprint’, and also celebrate his 30-year-long impact on the music industry.

There will also be a range of limited edition merchandise on offer too which, like the Camden store.

From now until Saturday, the event will be available at Trafalgar Square between 11am and 7pm.

Find out more here .

Jay-Z pop-up shop in Camden, London, 2026.