PhonePe Invest aims to bring everyday savers into equities: Rahul Chari
Digital payments and fintech major PhonePe sees an opportunity to bring millions of Indians who save through gold, fixed deposits and mutual funds into the equity market, with its rebranded 'PhonePe Invest' platform serving as a "bridge" for first-time investors, according to Founder & CPTO Rahul Chari.
PhonePe on Monday rebranded its investing and trading platform Share.Market as PhonePe Invest, bringing it into its broader financial ecosystem.
The platform combines stocks, IPOs, mutual funds and F&O offerings with a newly launched Portfolio Optimiser, a proprietary tool to help users build, review and optimise their portfolios.
Chari, who is PhonePe's Founder & Chief Product and Technology Officer, told PTI that the rebranding reflects a broader shift in the company's approach, from serving active investors and traders to also addressing those who have begun saving through smaller, regular investments and may now want to enter the equity market.
"When we started ...
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