Greg Joswiak Says Apple's AI Strategy Focuses on Everyday Users, Not AI Enthusiasts

Apple’s artificial intelligence (AI) strategy aims to make the technology more useful for users rather than catering primarily to those seeking advanced AI capabilities.

Apple marketing chief Greg Joswiak in a recent interview reportedly shared insights about Apple's AI approach and said the company is confident in its AI strategy, citing its integration of hardware, software, and services as a key advantage over competitors, including OpenAI.