In Modi’s Gen-Z outreach, parents are the key target

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Prime Minister Narendra Modi shares a video on his Instagram after his recent video message (Jul 23) on exam paper leaks, thanking young people who watched it and sent their suggestions (Jul 24), in New Delhi. Photo:@narendramodi Instagram/ANI Video Grab

Prime Minister Narendra Modi has posted several reels on Instagram since July 23, in response to the student protests against his government in Delhi and many other parts of the country. RSS chief Mohan Bhagwat has also started addressing the youth of India. This was widely seen as a bold effort to reach out to the Instagram generation, or Gen Z, aged between 14 and 29. The oldest among them were one year shy of voting age in 2014, when Mr. Modi came to power; the youngest were two years old.

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