Solera | Hollander Showcases the Next Era of Automotive Recycling at ARA 2026

With more than 90 years of industry leadership, Hollander is connecting technology, intelligence and new revenue opportunities to help recyclers unlock greater value from every vehicle and part

WESTLAKE, Texas, Oct. 15, 2026 (GLOBE NEWSWIRE) — Solera | Hollander is bringing the next era of automotive recycling to life at the Automotive Recyclers Association’s (ARA) 83rd Annual Convention & Exposition in Atlanta, showcasing how connected technology, repair intelligence and digital commerce are creating new opportunities for recyclers to operate smarter, unlock new revenue and capture more value from every vehicle. Building on its longstanding relationship with ARA and its commitment to advancing the automotive recycling industry, Hollander is bringing together technology, industry expertise and collaboration to help shape what comes next. At Booth #407, attendees can explore an evolving technology ecosystem designed to connect more of the insights, decisions and business opportunities shaping the future of automotive recycling — from smarter yard operations and expanded parts sales to a greater role for recycled parts across the automotive lifecycle.

“Powerlink 4.0 represents another step forward in Hollander’s long-standing commitment to helping automotive recyclers operate more efficiently, accurately, and successfully.” — Greg Daurio, Owner/VP, Daurio Auto Truck

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For more than 90 years, Hollander has helped shape the automotive recycling industry. Now, as vehicle complexity, technology and sustainability reshape the automotive ecosystem, Hollander is building on that legacy to help recyclers move beyond managing inventory and toward a more connected, intelligent and profitable business. At ARA 2026, Hollander will showcase a vision that brings together yard management, repair intelligence, analytics, digital parts sales and industry collaboration to help recyclers make smarter decisions, uncover new opportunities and get more from every vehicle. The vision is simple: More insights. More intelligence. More profit.

Powerlink 4.0 will be central to that story. More than 600 recycling yards have already upgraded to Hollander’s latest-generation yard management platform, reflecting growing adoption of its evolving technology. At ARA, the team will demonstrate Powerlink 4.0 alongside Direct-Hit ® repair intelligence and InsightsConnect analytics, illustrating how connected capabilities can give recyclers greater visibility into their operations and more context for the decisions that drive business performance. By bringing operational workflows and actionable intelligence closer together, Hollander is helping recyclers identify opportunities, improve efficiency and make more informed decisions about how to maximize the value of their inventory.

“Hollander has grown alongside the automotive recycling industry for generations, and we’re continuing to build for where recyclers are going next. We’re connecting more of the information, technology and opportunities that recyclers need to run their businesses.