Business

63 Cents of Every New Marketing Dollar for E-Commerce Is Going to AI and Cashback Apps — Not Ads

Financial Post · September 16, 2026 at 8:22 a.m.

New research from Northwestern University’s Retail Analytics Council and Minty finds e-commerce marketing leaders are redirecting budgets to keep pace with value-driven, AI-assisted shoppers.

NEW YORK — Consumers are inc

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63 Cents of Every New Marketing Dollar for E-Commerce Is Going to AI and Cashback Apps — Not Ads

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