Don’t be fooled by the government’s marketing of its ‘mega’ productivity deduction

Walk down any grocery aisle and you'll find a paper towel roll labelled "Mega" sitting next to a regular one: same width, often similar sheet count, just marketed as though it were categorically different.

That's a communications and marketing strategy, not a better product, and it works because most shoppers grab and go rather than checking the fine print.

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