How Canada’s nuclear race is a lot like the cola wars
Canada’s nuclear revival has sparked a marketing battle between two major suppliers.
And there are some parallels to an epic dustup in a different industry from a generation ago: the cola wars between Coca-Cola and Pepsi.
In the latest marketing matchup, AtkinsRéalis is promoting homegrown CANDU reactors , while Cameco and Brookfield are behind Westinghouse’s AP1000.
Watch to find out more about the fight for dominance in Canada's nuclear industry.
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