Business

74% of Shoppers Use AI for Discovery–NIQ Showcases What That Means for the Consumer Purchase Journey in New Report

Financial Post · August 27, 2026 at 6:07 a.m.

CHICAGO -- Consumers are increasingly turning to new technologies to help navigate a more complex shopping landscape.

Nearly three-quarters of shoppers now use AI for product discovery, while retail media has grown into a $184 billion global market.

Together, these shifts are reshaping how products are discovered, evaluated, and ultimately purchased.

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74% of Shoppers Use AI for Discovery–NIQ Showcases What That Means for the Consumer Purchase Journey in New Report

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