‘It brings me joy’: how young people are making CDs cool again
Compact discs are back, with searches for players up 96% at John Lewis and popular models sold out online
With more than 800 million people subscribing to a music streaming service, wireless speakers have become a familiar sight in homes. But expect to get reacquainted with a different object to play music soon: the CD player, once consigned to obsolescence, is back.
John Lewis report that searches for CD players are up 96% since July, possibly owing to students heading to university and buying the systems for their rooms. The £79 Crosley Voyager , and the £129 Pure Classic C-D6 are both sold out online, with the Voyager scheduled to return in October. Portable CD players are also popular.
This tallies, of course, with sales of CDs themselves. A report this year found that the growth of CD sales is up 16%, compared with vinyl’s 2.4%. HMV reports that sales of CDs are up 10% year on year – thanks to artists often providing unique content on the format. “K-pop has been a massive driver, with BTS the most obvious example of artists that have led the resurgence,” says the managing director, Phil Halliday. “But it goes much wider than that. We’re seeing very strong CD demand around artists like Olivia Rodrigo, Ariana Grande and Olivia Dean.”
The fact that a vinyl record is about £35, compared with £12 for a CD, is no doubt a factor.
Tom Morgan-Freelander, the deputy editor of the technology magazine Stuff, has noticed the change over the past two years. He puts it down to consumers wanting to move away from using their phone, a better audio quality, and limited disposable income. “It’s: ‘I don’t want to spend money on a turntable and the speakers that go with it. I want to spend £150 on an all-in-one system that comes with the CD player,’” he says.
In the CD aisle of an HMV in London on a weekday morning, people in their teens and twenties are browsing. Fourteen-year-old Milo Georgeaux-Healy has chosen two Dua Lipa albums as well as Brat by Charli xcx to play on an “old boombox”. “I like them because they’re cheaper,” she says. “They’re a lot more compact [than vinyl], and I find that they have better quality than your phone.” Adel Alsehi, 27, is visiting from Riyadh. He has selected a Madonna greatest hits, a Kacey Musgraves album and Private Dancer by Tina Turner. “It gives me a different feeling,” he says of CDs. “I feel like I’m listening to an artist’s work. It brings me joy.”
Richard Farnell runs Vinyl Exchange in Manchester, where they also sell CDs. He says the people buying CDs are now younger, and cost is a big part of this. “The record labels started to up the price of vinyl and it became largely unaffordable for this demographic,” he says. “A copy of Oasis’s Definitely Maybe on original UK “Damont” pressing can sell for between £150 and £250, depending upon condition. The standard vinyl reissue will be around £25-£30, but in our shop the CD version will only be £4.”
The CD revival is part of a wider fashion for retro tech. As well as the vinyl resurgence and cassettes becoming popular items to buy , there’s the vogue for wearing wired earphones over AirPods.
5News aggregated this summary from the outlet’s public feed. The full article, with all the context, is on www.theguardian.com — the content belongs to The Guardian Australia - World.