Kim Kardashian’s Team Moms highlights the ridiculous excess of the US youth-sports industry

A new Paramount+ series premiering Thursday turns pushy sports parents into glossy entertainment – with the children largely ushered off stage Remember when pushy sports parents were deserving objects of our collective scorn? When Marv Marinovich and Jim Pierce were bywords for abusive fatherhood, Sarah Palin made the overbearing hockey mom a global punchline, and grim stories of pushy parents assaulting officials , kids and one another grabbed headlines and trained a harsh spotlight on youth sports ? Well, the rebrand is in full swing.

Team Moms: Baseball is a glossy new reality series premiering Thursday that aims to recast the pushy sports parent as something well worth coveting, a sexy black hat with a designer label.

From the makers of Love Island (ITV America), for Hollywood’s most rapacious studio (Paramount Skydance), with none other than basketball mom Kim Kardashian attached as executive producer, the Paramount+ series follows a cluster of parents whose sons attend Legendary Prep Academy – a Scottsdale, Arizona baseball hothouse with an intense focus on cultivating diamond gems.

Anyone coming to this expecting genuine insights on a $40bn industry that’s now under siege from private equity , swallowing ever larger chunks of hard-earned family budgets along the way, should know up front: this is a closer cousin to Bravo’s Real Housewives franchise than ESPN’s 30 for 30.

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