Sydney Swans: Isaac Heeney loses Colgate deal as bookstores pull children’s books amid AFL scandal

The fallout surrounding Sydney Swans star Isaac Heeney has widened, with Colgate suspending its partnership with the AFL player and major Australian booksellers pulling his children’s books from shelves.

The developments come after Heeney and teammates Chad Warner, Nick Blakey, James Jordon and Riley Bice were suspended by the Swans for the remainder of the AFL season for breaching club standards.

Victoria Police is separately investigating a report of sexual assault following an alleged incident at the Pullman Hotel in East Melbourne.

No player has been arrested or charged and the Swans have repeatedly stressed their sanctions are separate to the ongoing police investigation. This masthead is not suggesting Heeney or any other player is guilty of any criminal wrongdoing.

Colgate confirmed on Thursday it had suspended its partnership with Heeney pending the investigation and following the Swans’ decision to ban the five players.

The commercial fallout has also extended to Heeney’s recently released children’s book series, Little Isaac Footy Fever.