War of the fit-fluencers: US man shames women for pregnancy weight gain, Aussie trainer claps back

A US fitness influencer’s ‘dose of tough love’ has come under fire, after he told postpartum mothers that “being pregnant is a lame excuse for being fat”.

Noah Bermundez is no stranger to controversy, having amassed a huge online following for his ‘say it as it is’ attitude when it comes to weight loss and coaching.

But in his recent Tik Tok, the content creator took things to the next level, with his video captioned: “You owe it to yourself to get healthy and in the best shape of your life”, sparking a tirade of anger among social media users.

Pivoting to say that he was “just kidding” about the fat gibe, Mr Bermundez momentarily reassured his audience that cravings and body image concerns are entirely normal while carrying a baby.

“Focus on having your kid obviously. But afterwards, you owe it to yourself, not only to your kids or your partner, but mainly to you,” he continued.